MANAGING CHANGES
Managing change
FIGURE
1.
SOURCE:
(ADOBE STOCK 2020)
The
nature of life is change. In both life and business, it is unavoidable.
Therefore, effective managers and leaders should be ready to take on new tasks
and adapt to changing circumstances. According to Mullin’s research, having
good management skills can help people cope with the adjustment to a new
change. (Mullin 2010)
I strongly agree with Mullins’ first
statement where he mentioned that some people thrive on new challenges and
continuous change while others choose the comfort of the existing environment
and resist any change completely. In my opinion, I want to be a strong leader,
I'm constantly willing to learn more and expand my knowledge, abilities, and
experiences. Similar to individuals, I think corporations require an ongoing
change to advance and remain competitive by setting themselves apart from
rivals. Mullins' second claim that there is nothing that management can do when
there is a reluctance to change is one with which I disagree. I think that any
opposition displayed by members of an organization may be overcome by effective
leadership and management. Many large businesses, like Microsoft, Shell, and
Wal-Mart, have adopted significant reforms and overcame objections. (Everwise 2017).
For example,
Apple is a globally diverse firm that aspires to create a product that has
nothing to do with its core competencies. Apple produced and designed personal
computers for a long period before releasing the iPod music player in 2001, the
iPhone in 2007, the iPad in 2010, and the Watch in 2015. All of this was only
made possible because Apple's Steve Jobs was willing to adapt. (Yu 2013).
Steve
Ballmer, the former CEO of Microsoft, is a prime example of management who
resisted change. When Apple introduced the iPhone, he was not prepared to
accept the shift and criticized it. Microsoft failed miserably in the
smartphone market as a result of its refusal to accept the shift. Even today,
Microsoft was unable to gain a sizable market share in the smartphone industry.
(Cusumano 2014).
Microsoft's resistance to change leads to
success that benefits the business. To achieve change, businesses need to
establish an effective model. As a nice example, I provide Lewin's theory of
change management (UNFREEZE, CHANGE, REFREEZE).
FIGURE. 2
LEWIN’S
CHANGE MANAGEMENT MODEL (SOURCE: VENNGAGE 2020) https://venngage.com/templates/mind-maps/lewins-change-management-model--bc155607-0e1e-4891-94a8-d79947469cfd
Unfreeze all processes when you decide that your business needs a change and
examine how everything is being done to identify areas for improvement. This
will help to weed out prejudice and errors. (Mulholland 2017)
Once the changes have been made,
assist staff members in learning how to use the new procedures. Identification
and resolution of issues as soon as they occur require effective training
and communication to enable a seamless transition.
Once the change is implemented, it must
be carefully monitored and improved based on the feedback you need to freeze.
This is necessary to prevent the old processes and habits from resurfacing.
Advantages- an excellent model for any
organization that needs to alter drastically to succeed and simple and easy to
understand.
Limitations- Processes to defrost might
be challenging and time-consuming and may need to make modifications to support
workers' emotions more. (Mulholland 2017)
A real-world example of resisted to
change
Kodak a technological corporation with a
strong emphasis on imagination, is an example of a business that resistance to
change adversely damaged. The business struggled with innovation, lacked market
research, and suffered financially as a result of its refusal to switch from
selling film and film processing to digital photography, which led to its
filing for bankruptcy in January 2012. (Gershon 2013).
FIGURE 3.
SOURCE: (Google 2019).
Conclusion- Being interested in technology, I believe that in ten years, the
world will be completely different. Consequently, being prepared and executing
change at the appropriate moment. Change should not be imposed on consumers or
workers; rather, it should be executed in a way that they accept it. Success in
business cannot be achieved by change alone, it requires the correct strategy,
model, and practices, as well as effective leadership.
References
Burnes, B.
(2004). Kurt Lewin and the Planned Approach to Change: A Re-appraisal.
Journal of Management Studies, 41(6), 977–1002. doi:10.1111/j.1467-6486.2004.00463.x
Cusumano, M. A. (2014). The legacy of Steve Ballmer. Communications
of the ACM, 57(1), 30-32.
Everwise (2017) Organizational Change: Success Stories
To Learn From [online] available from <https://www.geteverwise.com/human-resources/organizational-change-success-stories-to-learn-from/> [11 July 2018]
Gershon, R., & Albarran,
A. (2013). A case study analysis of Eastman Kodak and Blockbuster Inc. Media
management and economics research in a transmedia environment. New York:
Routledge, 46-68.
Mullins,
L. J. (2007). Management and organisational behaviour. Pearson
education.
Mullins, L. (2010) Management And Organisational
Behaviour. 9th edn. Harlow: Pearson
Mulholland, B. (2017) 8 Critical Change Management Models To
Evolve And Survive
Sharma, A., & Grant, D.
(2011). Narrative, drama and charismatic leadership: The case of Apple’s Steve
Jobs. Leadership, 7(1), 3-26.
https://venngage.com/templates/mind-maps/lewins-change-management-model--bc155607-0e1e-4891-94a8-d79947469cfd
Yu, H. H. (2013). Decoding Leadership: How
Steve Jobs Transformed Apple to Spearhead a Technological Informal
Economy. Journal of Business & Management, 19(1).
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